What is HubSpot?

HubSpot is a customer platform that includes marketing, sales, customer service, and CRM software. It offers a range of products like Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub, all powered by an AI-driven CRM. HubSpot aims to unify business operations on one platform, providing tools for lead generation, marketing automation, sales pipeline management, customer support, and content creation.

How to use HubSpot?

HubSpot can be used by selecting the appropriate ‘Hub’ (Marketing, Sales, Service, Content, Operations, Commerce) based on your needs. Each hub offers tools and features designed to streamline specific business processes. You can start with the free CRM and then upgrade to premium plans as your business grows.