In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites. casina casino registration The company also actively funds and profits from climate disinformation by monetizing ad spaces on most of the largest climate disinformation sites. Google donates to climate change denial political groups including the State Policy Network and the Competitive Enterprise Institute. In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025.

Financial services

Its first on April 1, 2000, was Google MentalPlex which allegedly featured the use of mental power to search the web. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers". The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed.
On the list of largest technology companies by revenue, it pays the lowest taxes to the countries of origin of its revenues. Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements. Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. In the third quarter of 2005, Google reported a 700% increase in profit, largely due to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet. These ticker symbols now refer to Alphabet Inc., Google's holding company, since the fourth quarter of 2015.update The company is listed on the NASDAQ stock exchange under the ticker symbols GOOGL and GOOG, and on the Frankfurt Stock Exchange under the ticker symbol GGQ1.

Advertising

In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company's foundation in 1998. This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said. In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history.
It also has product research and development operations in cities around the world, namely Sydney (birthplace location of Google Maps) and London (part of Android development). The same December, it was announced that a $1 billion, 1,700,000-square-foot (160,000 m2) headquarters for Google would be built in Manhattan's Hudson Square neighborhood. In March 2018, Google's parent company Alphabet bought the nearby Chelsea Market building for $2.4 billion. In 2021, court documents revealed that between 2018 and 2020, Google ran an anti-union campaign called Project Vivian to "convince them (employees) that unions suck". Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture.
Israel expressed apprehension that the data transferred to the cloud services of these global corporations might be accessible to foreign law enforcement agencies. Other Palestinian employees have described an "institutionalised bias" within the company. According to Google employees, the Israeli military could use this technology to expand its surveillance of Palestinians living in the occupied territories. On May 1, 2023, Google placed an ad against the Brazilian Congressional Bill No. 2630, an anti-disinformation law that was about to be approved, on its search homepage in Brazil, calling on its users to ask congressional representatives to oppose the legislation. In a 2022 National Labor Relations Board ruling, court documents suggested that Google sponsored a secretive project—Project Vivian—to counsel its employees and to discourage them from forming unions. It also stated that it is committed to operating its data centers and offices using only carbon-free energy by 2030.

Antitrust

PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex, developed by Robin Li in 1996, with Page's PageRank patent including a citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine Baidu. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO Sundar Pichai to end this controversial contract with the Pentagon. Following media reports about PRISM, the NSA's massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including Google. Google has been criticized for continuing to collect location data from users who had turned off location-sharing settings.

Consumer services

• In addition to its own algorithms for understanding search requests, Google uses technology from its acquisition of DoubleClick, to project user interest and target advertising to the search context and the user history.
• An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.
• The said data hub will add to the already operational center near Columbus, bringing Google’s total investment in Ohio to over $2 billion.
• In May 2017, Google enabled a new “Personal” tab in Google Search, letting users search for content in their Google accounts’ various services, including email messages from Gmail and photos from Google Photos.
• In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results.
• The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed.
• Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM.

Upon discovering Ding had been in contact with Chinese state-owned companies, Google notified the FBI, who carried on the investigation of the data breach. Ding had allegedly stolen over 500 files from the company over the course of 5 years, having been hired in 2019. In March 2024, a former Google software engineer and Chinese national named Linwei Ding was accused of stealing confidential artificial intelligence information from the company and handing it to Chinese corporations. On September 14, 2022, Google lost the appeal of a €4.125 billion (£3.5 billion) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google's search and web browser apps. EU competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by "imposing anti-competitive contractual restrictions on third-party websites" that required them to exclude search results from Google's rivals. Google has had criticism over issues such as aggressive tax avoidance, search neutrality, copyright, censorship of search results and content, and privacy.

Enterprise services

• On June 27, 2017, the company received a record fine of €2.42 billion from the European Union (EU) for “promoting its own shopping comparison service at the top of search results”.
• The project was canceled in December following the backlash it garnered both externally and internally within the company.
• On March 11, 2008, Google acquired DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.
• In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025.
• In a 2022 National Labor Relations Board ruling, court documents suggested that Google sponsored a secretive project—Project Vivian—to counsel its employees and to discourage them from forming unions.
• In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up company Raxium.
• Department of Justice filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising.

Following the success of ChatGPT and concerns that Google was falling behind in the AI race, Google's senior management issued a "code red" and a "directive that all of its most important products—those with more than a billion users—must incorporate generative AI within months". In December 2022, Google debuted OSV-Scanner, a Go tool for finding security holes in open source software, which pulls from the largest open source vulnerability database of its kind to defend against supply chain attacks. Even with the new policy, Google may remove information from only certain but not all search queries.

The coalition is made up of "13 different unions representing workers in 10 countries, including the United States, the United Kingdom, and Switzerland". In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six". As of September 30, 2020,update Alphabet Inc. had 132,121 employees, of which more than 100,000 worked for Google. In 2007, Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a fiber-optic cable down their toilet.
In October 2006, the company announced plans to install thousands of solar panels on its Mountain View campus to provide up to 1.6 Megawatt of electricity, enough to satisfy approximately 30% of the campus' energy needs. There is no official data on the number of servers in Google data centers; however, research and advisory firm Gartner estimated in a July 2016 report that Google at the time had 2.5 million servers. In September 2025 Google opened their £735m AI Centre in Waltham Cross, Hertfordshire and announced their plans for £5 bn investment in AI research, in the same month that Alphabet reached market capitalisation of $3 trillion. Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM. On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with BigQuery on the Google Cloud Platform. Google also hosts Google Books, which allows users to search books in its database and shows limited previews, or the full book when allowed.